Author: Ralph L. Keeney

In this book, Ralph Keeney turns standard decision-making methods on their heads.  Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decision-making its meaning: it is through recognizing and articulating fundamental values that we can better identify decision opportunities- and thereby create better decision alternatives.

Authors: J. Edward Russo and Paul J.H. Schoemaker

Making "good, fast, frequent decisions... better than those with whom you compete," say J. Edward Russo and Paul J.H. Schoemaker, is a critical skill in today's business climate. They additionally believe it's a skill that all of us can learn, much like a proper golf swing. In Winning Decisions, they lay out a four-step process that constitutes "a broad, conceptual framework" applicable in virtually any situation where a decision is needed. Russo and Schoemaker, consultants and professors who collaborated on an earlier book about the roadblocks to proper decision making, turn their attention here to making decisions "with the head, not the gut." Their program is divided into four phases fully explained in their own sections: Framing, Gathering Intelligence, Coming to Conclusions, and Learning from Experience. In total, they reveal a disciplined system that will benefit anyone looking to make better decisions in just about any situation.