Kromite is the leading practitioner of MODA in the healthcare industry.  We use MODA to help clients make decisions and derive valuable insights for 1) problems involving multiple conflicting objectives, and 2) situations where the value of the assets cannot be quantified using traditional financial approaches (e.g., risk adjusted net present value), and when transparency is critical.  Kromite has applied MODA to a wide range of problems, including prioritizing early stage pharmaceutical project portfolios where NPV is less credible due to the considerable uncertainty around the cost, financial value, and the timing of the project.  

Kromite uses MODA as a framework to explicitly capture the objectives of the organization and distill them to specific metrics, which are measured for each project (e.g., first in class can be one proxy measure for the organizational objective of producing novel drugs in the pipeline).  We use a systematic facilitation process and an analytical method supported by the Society of Decision Professionals as well as the Decision Analysis Society.  Working with our clients, we develop definitions for each metric, establish the importance (or weight) for metrics and objectives, and develop value functions all of which can be used to quickly and efficiently determine the value of each asset in the context of the overall objectives while taking into account risk and uncertainty.